First, a little background. As you may or may not know, Gilbert’s enjoys dual citizenship between Illinois and Wisconsin. Our products are proudly crafted in the great state of Wisconsin, but Eric and I both grew up in Wheaton, IL, and that’s actually where we’ve made our little headquarters. That said, we’re both huge Cubs fans.
My initiation into the star-crossed tribe of Cubdom began in 1989 when my family moved from Sheboygan, WI to Wheaton, IL. I was 8 years old, loved baseball, and didn’t yet have any friends in my new town. That summer, my friends were “The Frugal Gourmet” on PBS at noon, and Ryno, Hawk, Gracie, and the rest of the crew on WGN at 1:20. As luck would have it, the Cubs made a thrilling run to the NLCS that season, but were unceremoniously swept by the Giants. I definitely shed some tears after Game 4, but a lifelong fan was born.
One of the indelible images of that season (and about 30 other seasons) was the iconic Torco sign out in right field. I knew my parents bought a Plymouth Voyager at the Torco Chrysler dealer on Roosevelt Rd, but beyond that I had no idea what or who a Torco was. But to this day, I still remember the sign, and I bet a lot of other Cub fans do as well. It was simple with a touch of flair – a black background, a white oval with gold-sequined trim, and the word “TORCO” printed in the middle. Simple, but unforgettable.